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Eight steps for better customer interactions
In today’s multichannel world, it’s essential to interact with customers in the way that they want you to. How you handle this stage of the process determines your success. You don’t want to inundate...
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Banking segmentation and the Super Bowl
Felicia Ramsey, SAS Field Marketing, Financial Services As a marketer, I always take an interest in the Super Bowl commercials. The $3.5M spent per spot to reach such a broad cross-section of the...
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Are your segmentation strategies so 2011?
A new study on US consumer banking preferences states that customer segments created as recently as one or two years ago will need to be replaced based on the new market realities. The BAI Research...
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Connecting the dots: Six steps to becoming customer-focused
Everyone claims to be “customer-centric” these days, but how much do you really know about your customers? How does an organization become a data-driven, customer-centric utopia, and what can you...
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Personalized communication, the Chico’s way, part one
Barb Buettin, Chico's Chico’s FAS operates several brands, including more than 600 Chico’s boutiques and 83 outlets; 364 White House | Black Market boutiques and 27 outlets; 164 Soma Intimates...
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Personalized communication, the Chico’s Way, part two
Barb Buettin, Chico's How does women’s retailer Chico’s stay intensely focused on each customer’s likes and needs across mulitple channels and brands and respond quickly and appropriately in every...
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